We're open for you.

In a changed and challenging environment, we are here to support you. As you and your business reemerge, we are here with the resources you need to connect with your customers, both new and returning.
Please contact us any time 1-877-415-4040.

The Saltwater Loyalty Story

Saltwater Loyalty was born from Saltwater Software, a company created to uphold the value and vision of Development Districts and Retail Centers. Through the development of technology, design, and marketing tools, Saltwater is able to create growth to keep the backbone of our economy inspired and at the forefront of marketing and technology. We developed our Loyalty product after watching big businesses reap the benefits of a loyalty program while our clients were being left behind. Until one day, everything changed...

Jason Gilbert

Digital Mastermind

Since launching his digital agency, The Ocean Group, over 20 years ago, Jason has worked with everyone from Paramount Pictures to Microsoft. When his team launched the Coffee Bean & Tea Leaf’s original digital customer rewards program in the early 2000s, Jason knew he was witnessing loyalty in its infancy. Now with clients from Pittsburgh to LA, Jason and the Saltwater Software team create innovative solutions to everyday problems by leveraging the best in technology.

Vincent Drake

The Geek Extraordinaire

As the technical lead, Vince never hesitates to look for automated solutions to human problems. After working with several of the nation’s largest BIDs and REITs, Jason and Vince found that many of their clients understood the benefits of a loyalty program but were put off by the steep startup costs. Others had programs that were fragmented and archaic.

When the retail disruption hit, Jason and Vince grew increasingly frustrated that they were unable to offer a loyalty platform for BID and REIT clients, knowing that it could help drive foot traffic. Then Vincent discovered advances in credit card security and linking that could facilitate this process. He immediately got to work developing something that could integrate with Saltwater Software’s proven marketing toolbox. Thrilled, Jason called an old friend and retail guru to gauge its feasibility…

Mikke Pierson

The Retailer In Chief

A successful retailer and retail association leader, Mikke advises many start-ups and retailers looking to pivot. He loves nothing more than to help others thrive. When he took the call from Jason telling him about his new Saltwater Loyalty product, Mikke was so passionate about the concept, he jumped on board to help with its development. Since then, Mikke’s purpose and passion has been to make sure the merchants maximize the value that this platform can bring to their businesses and to their bottom line.

Steve Jaffe

Mr. Destination

Focused on making destinations thrive, Steve’s work includes the Cities of Las Vegas and Los Angeles as well the Westfield Group. While working at Hollywood & Highland, Steve met Jason and Vince as an Ocean Group client. After deploying the IKE Smart City digital kiosks, Steve truly appreciated how well digital solutions drive foot traffic and engagement to destinations. Once the Loyalty platform arrived, Jason got the call from Steve with three game-changing words, “I want in.” Steve has been an invaluable member of the team ever since.

Now, these industry leaders are united as Saltwater Loyalty, here to ignite your business with smart, proven, scalable tools.

If you’d like to learn more about Saltwater Loyalty,
Follow us on Linkedin

We're Here To Help

From set up to implementation and as you skyrocket, our team is committed to ensuring that you thrive every step of the way. Our practice of constant innovation also means we’ll provide a steady stream of marketing and communications tools. Your success is our motivation.

Ready For Take Off?

Launch your loyalty program in 2020


Saltwater Loyalty Proudly Partners With

Malibu Chamber of Commerce
Santa Monica Chamber of Commerce
Old Sacramento Waterfront
Squirrel Hill


201 Wilshire Blvd, Second Floor
Santa Monica, CA 90401


(877) 415-4040


(877) 415-4040

Let's Meet

Experience the Saltwater Loyalty platform for yourself


Thank You

We'll reach out soon!

Key Consumer Loyalty Statistics...

82% of companies agree that retention is cheaper than acquisition.

75% of consumers say they favor companies that offer rewards.

56% of customers stay loyal to brands which “get them.”

65% of a company’s business comes from existing customers.

Increasing customer retention by just 5% boosts profits by 25% to 95%.