Jason Gilbert

Digital Mastermind

Since launching his digital agency, The Ocean Group, over 20 years ago, Jason has worked with everyone from Paramount Pictures to Microsoft. When his team launched the Coffee Bean & Tea Leaf’s original digital customer rewards program in the early 2000s, Jason knew he was witnessing loyalty in its infancy. Now with clients from Pittsburgh to LA, Jason and the Saltwater Software team create innovative solutions to everyday problems by leveraging the best in technology.

Vincent Drake

The Geek Extraordinaire

As the technical lead, Vince never hesitates to look for automated solutions to human problems. After working with several of the nation’s largest BIDs and REITs, Jason and Vince found that many of their clients understood the benefits of a loyalty program but were put off by the steep startup costs. Others had programs that were fragmented and archaic.

When the retail disruption hit, Jason and Vince grew increasingly frustrated that they were unable to offer a loyalty platform for BID and REIT clients, knowing that it could help drive foot traffic. Then Vincent discovered advances in credit card security and linking that could facilitate this process. He immediately got to work developing something that could integrate with Saltwater Software’s proven marketing toolbox. Thrilled, Jason called an old friend and retail guru to gauge its feasibility…

Mikke Pierson

The Retailer In Chief

A successful retailer and retail association leader, Mikke advises many start-ups and retailers looking to pivot. He loves nothing more than to help others thrive. When he took the call from Jason telling him about his new Saltwater Loyalty product, Mikke was so passionate about the concept, he jumped on board to help with its development. Since then, Mikke’s purpose and passion has been to make sure the merchants maximize the value that this platform can bring to their businesses and to their bottom line.

Steve Jaffe

Mr. Destination

Focused on making destinations thrive, Steve’s work includes the Cities of Las Vegas and Los Angeles as well the Westfield Group. While working at Hollywood & Highland, Steve met Jason and Vince as an Ocean Group client. After deploying the IKE Smart City digital kiosks, Steve truly appreciated how well digital solutions drive foot traffic and engagement to destinations. Once the Loyalty platform arrived, Jason got the call from Steve with three game-changing words, “I want in.” Steve has been an invaluable member of the team ever since.

Now, these industry leaders are united as Saltwater Loyalty, here to ignite your business with smart, proven, scalable tools.